About Edgar Ortiz

Edgar Ortiz is a graphic artist based in San Antonio, TX, and is the founder of El Logoso.
Email

A Little Something for Baby Ray

By |2019-11-27T16:11:40+00:00November 25th, 2019|News|

A little fella none of us will ever meet passed away last year on December 11, 2018 before ever being born.

Although it’s not yet exactly a year from Baby Ray’s passing, at this time last year Ray was still growing and fighting to make it. Unfortunately, Ray was not growing in the right place and would’ve eventually been killed and possibly killed its mother too.

In honor of the nearby 1-year anniversary from Ray’s passing, I’ve made a sun/flower graphic. The graphic is based on Ray’s name and tenderness, to remind me that he/she is still my child, continues to shine, and is smiling in heaven.

Maybe I’ll make it a sticker. Maybe tattoo it somewhere. I’m not sure, but this feels good to do.

Keep on shining, Baby Ray.

Read More
Comments Off on A Little Something for Baby Ray

Great Graphic Designers Know to Put Others First

By |2019-08-07T13:29:23+00:00August 7th, 2019|Designer Lifestyle|

In a rushed American culture that values individual success so highly, it’s easy to get caught up in our own world. Even those of us who work in a service career like graphic design can find ourselves sometimes working in “auto-pilot”, going through the motions. For designers it’s also common to be more worried about growing a portfolio or making money instead of truly helping the clients.

I’ve been guilty of this in the past, and that’s OK sometimes. But when I let it go on too long, my quality of work pays for it.

What can graphic design be?

A graphic designer’s job is to come up with visual solutions for what are usually other people’s problems. It may be creating a logo that makes someone else’s brand more recognizable, a website that’s easier for someone else’s users to navigate, a poster that attracts a bigger audience to someone else’s event, etc.

This means when we’re too distracted with ourselves, our work is uninspired and in turn, weak. To improve as designers, it’s critical that we adopt a servant mentality. This mental switch causes loads of benefits to the clients and ourselves.

Why does it make such a difference? It comes down to a shift of mindset. We can choose to see design as simply a job, a way to make money from home, or a way to show off our skills. That’s fine, I guess, but what if we saw it as the opportunity to change someone else’s life, and in turn our own too?

A project can be a chance to help a small mom-and-pop shop grow to a national chain, or a small-time band reach the audience that will take them to the big stage.

I’m not saying graphic designers can single-handedly do this for others, but we play a critical role in helping them get there when we do our job right. To do it right means to do it with passion and focus. That’s why it’s so important that we aren’t distracted by our own problems while working, but are instead immersed in serving our clients to the best of our abilities.

The Perks of Truly Serving Our Clients

By putting our client’s needs ahead of our own, it’s much more likely that:

  • we will find more effective solutions.
  • we will find solutions faster.
  • revisions become less frequent.
  • the payment process will be smoother.
  • we can charge more for our work in a justified manner.
  • we’ll get good word of mouth that leads to more work.
  • our work will be more memorable and impressive.

The list can go on and on. The point is that it’s a clear win-win for the client and us as the designer.

Going beyond graphic design, getting in the habit of putting others first carries over to several other parts of life too. This makes us more generous people, and overall happier in life.

Conclusion

Don’t design for the money or your portfolio. Put your clients first, at the very least while working for them. It doesn’t matter if it’s a small client or a big client. Give them all your best. It will pay off.

By putting others first, we can discover the true potential and purpose of design.

Read More
Comments Off on Great Graphic Designers Know to Put Others First

10 Ways Design Students Can Better Their Learning

By |2019-08-07T13:30:20+00:00August 1st, 2019|Tips for Creatives|

Thanks to advances in technology, there’s more graphic designers out there than ever before. This means the competition will be tougher, and doing just enough to pass your classes doesn’t guarantee anything anymore. It’s important to work towards being the best designer you can be by the time you graduate so you aren’t left behind looking for a job. Here’s a few ways to get the most out of your time in school:

1. Visit nearby design studios

Visiting nearby studios gives you a chance to see how the pros do it in the real world. You may learn some valuable tricks and hear some golden advice while visiting. Make sure to visit studios that do the things you can see yourself doing in the future. ( consider applying for internships as well – if you manage to get one, you’re pretty much guaranteed to really boost your design knowledge ).

2. Use virtual learning sites

Programs like Skillshare and lynda.com can teach more specific skills that aren’t touched on in school or strengthen what you are learning. These are specially great for quickly learning the technical parts of design, such as how to use certain programs and software.

3. Use social media

This may seem like an obvious one, but there are many students I know that don’t take advantage of the social media outlets available. Social media outlets are a great way to increase the amount of eyes that see your work and network with other people. In addition to the popular ones, there are social media outlets made specifically for designers and artists such as Behance and Dribbble. LinkedIn is another important platform students often overlook. Use these outlets to share your work and knowledge, write articles, create videos and any other thing that might help grow your reputation as a designer.

4. Build a custom portfolio

Building a portfolio teaches you how to present and talk about your work. It’s an opportunity to brand yourself and find how you want the world to see you and your work. It will be essential when applying for jobs. Try to make a portfolio that can quickly be updated as work is completed, to allow for continual practice on presentation and to give your viewers something new to look at regularly. Behance and Dribbble can be used as a portfolio, but a custom one looks cooler. It’s okay to put personal and school projects on it, but also try to include some work for real clients, which leads us to our next point: freelancing.

5. Pick up freelance work

Freelancing teaches you valuable lessons that school can’t, such as: how to make agreements with clients, face revision cycles, meet deadlines, write contracts, etc. You deal with real people with real problems, something that you can’t get from school projects alone. Freelancing while in school will get you more prepared for the real world and make you more appealing to potential employers who want to see some experience.

6. Join design student groups and clubs

AIGA student groups help students to grow their skills and knowledge by meeting regularly and talking about design, connecting with nearby professionals, inviting school alumni to share their experiences, reaching out to their local communities, among other things. If there isn’t an AIGA student group at your school, join a group with a similar purpose, or encourage students to form one.

7. Attend design conferences

Attending conferences allows you to meet and learn from some of design’s big names. It’s also a chance to meet students from other schools and create connections. There are several conferences almost everywhere in the country. Some conferences ( like the Austin Initiative for Graphic Awesomeness, for those in Texas ), charge low prices to students.

8. Help other students

Use what you know to help other students when possible. The common phrase “The best way to learn something is to teach it” is pretty much true. This will also help to build relationships with those students and they might be great connections to have in the future.

9. Watch other designers

Watch documentaries, read books, use social media or do whatever you need to stay up to date with the design world and learn from other’s experiences. The internet is a great advantage that current designers have over past designers. Looking up what experienced designers can teach can save you a lot of time and keep you from making whatever mistakes they warn about. It’s also important to see what other young designers and students are doing because they will be the generation of designers that you live your career with ( Remember: Although the design community is often a friendly one, the designers that have the same target audience as you are your competition ).

10. Take real advantage of critiques

Class critiques are an opportunity for students to help each other grow by providing honest, constructive criticism. Unfortunately, many times students are too shy to share their thoughts, or afraid of hurting each other’s feelings, resulting in vague responses like “It looks cool” or, even worse, total silence. Students should provide helpful feedback to their peers and be open to receiving criticism as well. This is the time when students can really help each other grow by sharing thoughts and possibly discovering new solutions.

These tips, when followed, are sure to up your design game to a new level. Stay motivated and help yourself reach your true potential.

Read More
Comments Off on 10 Ways Design Students Can Better Their Learning
Go to Top