Project Description

Fraire’s Catering

Visual Identity | Web

Catering to the needs of those who cater to your needs…

Fraire’s Catering is a family-owned catering business in San Diego, California, started by Chef Martin Fraire.

The goal was to create a friendly, personal yet elegant visual identity. We started with a logotype based on Chef Martin’s signature.

Logo in process.

Business cards.

Fraire’s offers a wide variety of food that is suitable for all types events, from a high-end wedding to your tia’s baby’s 1st birthday party barbecue.

Faire’s serves clients from all sorts of ethnic backgrounds, so we had to make sure the look didn’t lean too much in one direction. We went with a clean and simple look that can appeal to all.

Website screens.

Web layouts.

Chef coat.