Yes! Our Kids Can is a non-profit ed-tech company on the mission to instill a success mindset in kids and their families. We rebuilt their visual identity and worked closely with their illustrators and game developers to create a number of materials, messaging, and games.

We started by redesigning the YOKC logo, simplifying the former logo designed by the company’s president, John Andrade.

Redesigned logo.

The logo’s sharper, colorful look was then applied to everything else.

Branded materials featuring variations of the logo.

The app features a similar look, but adds effects and graphics that give it a stronger visual punch for the kids using it.

App UI and design.

We illustrated backgrounds and other graphics within the app’s games.

Background designs for the game “Wonder Farms”.

Logos for some of the games and characters.

Level layout and world designs for “I’m On My Way” game.